About the Downtown Raleigh Alliance
DRA is an award-winning nonprofit organization whose mission is to continue the revitalization of Raleigh’s downtown by enhancing its quality of life and contributing to its economic success. On a day-to-day basis, DRA provides five core services designed to support its primary stakeholders (property owners, government officials, business owners):
1. Safety, Hospitality & Clean Ambassadors
2. Strategic Branding & Community Communications
3. Special Events Production & City Plaza Programming
4. Retail Attraction & Merchant Promotions
5. Strategic Partnerships & Stakeholder Engagement
Business Improvement District (BID) is a defined area where property owners assess themselves to receive enhanced services. The bulk of the funds generated by the BID go to fund the clean and safe ambassador program. Those funds also are leveraged by the organization in a variety of ways such as offering marketing and advertising campaigns to attract more customers to merchants in the district.
Our five signature promotions are designed to make an economic impact by developing comprehensive advertising campaigns that draw more patrons to downtown businesses.
- First Friday Raleigh Art Gallery Walk
- Downtown Raleigh Restaurant Week
- The Raleigh MIX
- Shop Downtown Raleigh
- Shop Downtown Raleigh Gift Card
We create memorable experiences for visitors, employees, and residents through our special events in order to showcase downtown Raleigh as an exciting urban destination and center of activity, enhancing its quality of life.
To view DRA event partnerships/sponsorship opportunities, click here.
2013 Accomplishments (Annual Report)
DRA mission impact on revitalizing downtown by enhancing its quality of life and contributing to its economic success.
Download the 2013 Accomplishments (Annual Report)
2014 State of Downtown Raleigh Report
The State of the Downtown report, which shows the main market trends impacting the economy of downtown. The report is a useful guide for investors and the community to learn about the growth and success of downtown.
Download the 2014 State of Downtown Raleigh Report
We operate with a balanced budget, and the Alliance demonstrates fiscal responsibility by remaining debt free.
View the Alliance's 2013-2014 budget
An independent accounting firm conducts yearly audits of the Alliance's financial statements. Their contact information is below:
Johnson Lambert & Co. LLP
700 Spring Forest Road
Raleigh, NC 27609